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Privacy Policy

Protecting your privacy is important to us. We hope the following statements will help you understand how we collect, use and safeguard the personal information you provide to us on our website.

Collection of Information

When you visit, our Google Stats program collects some basic information about your browsing activity, such as what type of browser and operating system are you using, how long you visited our site and what pages you clicked. This helps us to understand how visitors interact with our website so that we can make their shopping experience better.

We also collect your personal information when you elect to purchase wine through our online store or join our mailing list, such as name, address, phone number, email address, date of birth, etc. This information is used to offer you allocations, process payments and to legally and efficiently ship merchandise to you.

Sharing of Personal Information

Under no circumstances will we share any personal information with any third parties or web sites. Any information you share with us is completely private and used solely for order processing and shipping. If you give us permission to send you marketing emails then we use your email for that purpose. Your email address will never be sold or distributed to any other website or mailing list.

Email Opt-Out

You may choose to opt-out of receiving email communications from PATEL by simply using the UNSUBSCRIBE link in any email you receive, or by visiting your member profile and completing the UNSUBSCRIBE form. Please note that once you unsubscribe from our mailing list you will no longer receive email communication from us, which includes all wine release and allocation notifications.

Consumer Inquiries 

If you have any questions about your privacy, want to make changes to your profile, or wish to be removed from our mailing list, simply send us an email.

Protecting your Credit Card Information

We are dedicated to keeping your payment and personal information safe. We utilize Secure Sockets Layer (SSL) software, which is the industry standard, for secure commerce transactions. This advanced technology encrypts all of your personal information, including credit card number, name, and address so that it cannot be read over the internet. A third-party financial institution handles all credit card transactions and receives credit card and other personally identifying information in encrypted form.